Not everyone who moves to this LUVly community so lucks out. Here less than a year, our second home placed us directly next door to the guy who once owned a business I’m now told is the one most missed by the Locals old enough to remember a long list of storied small businesses from Winter Park’s past.
This and more part of the newest I LUV Winter Park podcast:
Businesses like Cottrell’s 5 & 10 come and go no matter where you live. But while some fade away with little notice, others are long remembered, even missed. In Winter Park, MANY are still spoken about fondly decades after they ceased to officially exist. In this community, as I discuss in the newest podcast with Susan Skolfield & Linda Kulmann from the Winter Park History Museum, there is a connection to the past, a connection to one time Local small business, like few communities can claim.
Not all small businesses close their doors because there is no longer the business there to support them. Owning a business requires much time, and there can be a wide range of issues which impact how it is managed, whether or not it continues to exist. In 1985, after more than 50 years in business, it came down to an offer made on the building in which it operated.
“For a while, every time I went to the bank down here on Aloma, or Publix, people would come to me and ask ‘Why aren’t you down there in that store?’ I had hundred of items they couldn’t find anywhere else. I learned to read their minds and knew what they wanted,” Dave Elliott, its owner and my next door neighbor told me years ago. “Of course the chain stores moving in didn’t know what in the hell they wanted.”
I’d never heard of Winter Park in 1985, but since moving next door to Mr. Elliott and beginning this Local community celebration that is I LUV Winter Park, I’ve received a crash course in what makes Winter Park, well, Winter Park. For so many LUVly, wonderful reasons, it is the exception to many modern day rules, a place where much exists so many others communities would surely like to get back.
Started by his father-in-law, the store’s namesake, Cottrell’s originally opened in 1933/34. Mr. Elliott and his wife took over the store in 1950 and operated it for 35 years until selling the building in 1985, as some Locals sought to prevent the closure. That covers a lot of time, and a lot of change in America. Years ago, after hearing he rarely visits Park Avenue these days, I took him back to visit his old store location — now Chico’s — and to have lunch at 310 Park South, visit the “Park Avenue in the ‘60s and ‘70s” exhibit at the Winter Park Historical Association museum.
To accent the span of time since he first operated Cottrell’s, Mr. Elliott once noted, “Back in 1950 when I first took over Cottrell’s Five & Dime, you could come into the store and buy three items for a dollar and get change.” Then he laughed.
A friend of mine who grew up in Winter Park, Brendan Kennedy, once shared with me his fondness for Cottrell’s Five & Dime. I asked him why it holds such a special place in his memory and he said, “As I remember it, I liked everything about Cottrell’s, especially the dime store toy soldiers. They had ‘em and I wanted ‘em. It was like Graceland for a 5- to 10-year-old boy in the ‘70s!”
The range of offerings was large, with Mr. Elliott estimating 12,000 to 15,000 individual items. “We had hair nets… nylon hairnets, hairnets with just a bun in the back… thousands of hairnets. And now they’re gone. Nobody would know what the heck I was talking about. It was a different world back then. If they (customers) moved somewhere else, they’d be writing me to mail them hairnets. They were what, 15, maybe 25 cents, it wasn’t a good idea for me to get involved in mail order,” he added, though he always did.
I asked him what he most fondly remembers about operating the store, and I was not surprised by his answer: “My beautiful wife behind the cash register,” he said. His wife, Mary, passed away in 1992. In her high school yearbook, which he still has, he once read me the caption beside her photo: “Would there were others like her.”
On that day years ago, we walked along Park Avenue and he shared stories from the store and his childhood. He remarked at the volume of cars on the street, the people walking about and commented: “Winter Park has kinda made a comeback.”
Winter Park is Winter Park because of people like Mr. Elliott, the small businesses they own and operate, have over the years and decades.
I hope you enjoy this latest podcast. There are more planned like it!